Following the publication of a study into the frequency of Adverse Drug Reactions, First DataBank has spoken out at the tragedy of these avoidable and sometimes fatal errors. The study by PLos One entitled "Adverse Drug Reactions in Hospital In - Patients: A Prospective Analysis of 3695 Patient-Episodes" was covered this week by the BBC and highlighted that "one in seven hospital patients experience adverse drug reactions, half of which are completely avoidable".

Consumers are performing pharma-related searches at more points along the treatment continuum, according to pharmaceutical and healthcare market research company Manhattan Research. Consumers are most likely to use search engines for pharma information when they have symptoms for a condition, after receiving a diagnosis from a physician, and before beginning to take a new prescription.

Global pharmaceutical and healthcare market research company Manhattan Research releases its latest consumer marketing analysis titled "The Future of Mobile Health: Mobile Adoption, mHealth and Mobile Marketing" as part of its Cybercitizen Health™ v8.0 market research and strategic advisory service.

Lantus (Sanofi-Aventis), Advair (GlaxoSmithKline), and Singulair (Merck) are the top pharmaceutical brand sites in terms of consumer visitor satisfaction, according to pharmaceutical and healthcare market research company Manhattan Research. The findings are from ePharma Consumer® v8.0, the company's latest study and strategic advisory service focused on how consumers find and use pharmaceutical resources online.

During the 12th Annual Scientific Sessions (January 29 to February 1, 2009) of the Society for Cardiovascular Magnetic Resonance (SCMR), the world's major international society for cardiovascular imaging, the role of magnetic resonance imaging to assess the effect of therapy in patients with acute myocardial infarction will be demonstrated in a series of papers.

Manhattan Research, a global healthcare and pharmaceutical market research company, has announced the launch of Taking the Pulse® Asia, its latest physician market research and advisory service. The service is part of Manhattan Research's overall insight into global digital trends and focuses on physicians across Japan, China, South Korea, Taiwan, and Australia.

Medicines impact the lives of millions of people and strengthen their well-being, but there are risks involved in their use. Scientists agree that risk assessment during drug development should be carried out rigorously, but identifying safety concerns during clinical trials is complex. Pharmacovigilance is a field of science dedicated to the understanding and prevention of the adverse effects of medicines.