The Internet Has More Influence Over Consumer Health Actions than Traditional DTC Channels
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European Physician Adoption of Advanced Mobile Activities is Increasing
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Manhattan Research Releases New Research on DTC's Impact on Pharma Website Visitation
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EU-funded researchers gain insights into genetics of lung functioning
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A large-scale study has identified five new genetic loci (points on the genome) associated with the health of the human lung and pulmonary function. Publishing in the latest edition of the journal Nature Genetics, the partly EU-funded researchers explain that their findings shed new light on the molecular basis of lung disease and might lead to better treatment of chronic obstructive pulmonary disease (COPD), asthma and similar conditions.
IBM, Novartis and Vodafone Join Forces to Help Halt Malaria in Africa
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A new solution developed by IBM (NYSE: IBM), Novartis and Vodafone with the Roll Back Malaria Partnership, is helping to save lives using everyday technology to improve the availability of anti-malarial drugs in remote areas of Tanzania. Called "SMS for Life", the initiative uses a combination of mobile phones, SMS (Short Messaging Service) technologies and intuitive web sites to track and manage the supply of Artemisinin-based Combination Therapy (ACT) drugs and Quinine injectables, both of which are key to reducing the number of deaths from malaria.
Manhattan Research Releases Physician Digital Media Planning Guide
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Message on the occasion of World AIDS Day
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On this World AIDS Day we are filled with both hope and concern.
Hope because significant progress has been made towards universal access. New HIV infections have dropped. Fewer children are born with HIV. And more than 4 million people are on treatment.
Hope because significant progress has been made towards universal access. New HIV infections have dropped. Fewer children are born with HIV. And more than 4 million people are on treatment.
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