In 2009, the number of physicians using smartphones surged to 64%, according to Taking the Pulse® v9.0, pharmaceutical and healthcare market research company Manhattan Research's newly released study focused on physician adoption, use, and impact of the Internet and other technologies. This group of "smart" physicians using mobile devices such as iPhones and BlackBerries increased by 20% between 2008 and 2009. In fact, the number of physicians using iPhones more than doubled in the past year alone. Survey results indicate that physicians' increased reliance on smartphones is not cannibalizing Internet usage on computers. Rather, physicians are spending more time online overall and are using both computers and smartphones to access to the most up-to-date online medical and pharmaceutical resources at a variety of points throughout the day. Additionally, smartphone-using physicians are an important group to take note of for strategy planning, especially for brand teams looking to leverage the evolving physician media mix in building relationships with their target audiences.
"Physicians have always been advanced in terms of their mobile use", said Monique Levy, Senior Director of Research at Manhattan Research, "Nevertheless, growth in smartphone ownership in the last year is remarkable. Mobile is delivering on its promise to allow doctors to be 'always on' - which is partly why so many doctors say the Internet is essential to their practice."
Sign up for the Taking the Pulse® v9.0 Webinar
Date: Tuesday, April 21, 2009 at 11am and 3pm EDT
Manhattan Research Senior Director of Research Monique Levy will discuss the latest trends in U.S. physician use of the Internet, mobile devices, social networking, and other technologies from the newly released Taking the Pulse® v9.0 physician study and advisory service.
This year's study reveals critical shifts in the physician media mix for professional and pharma information-seeking, making the webinar a valuable session for product managers and marketers planning strategies for connecting with physicians in 2010 and beyond.
Key topics include physician trends related to the Internet, Web 2.0 technologies, email communication, PDAs/smartphones, search engines, detailing/tech-enabled sales reps, patient interaction/education, and digital health infrastructure.
Session 1: Tuesday, April 21, 11:00am EDT
Sign up here: https://www2.gotomeeting.com/register/576156547
Session 2: Tuesday, April 21, 3:00pm EDT
Sign up here: https://www2.gotomeeting.com/register/271553794
For assistance signing up for the above sessions, please contact Maureen Malloy at
About Taking the Pulse® v9.0
Taking the Pulse® v9.0 is a market research and strategic advisory service focused on which technologies physicians have adopted, how they are currently using them, and how they plan to use them in the future. The study was conducted in Q1 2009 among a nationally representative sample of 1,900 practicing U.S. physicians.
Clients can further segment the broad physician market trends to derive statistically relevant insight across the following specialties: Allergists, Cardiologists, Dermatologists, Electro Physiologists, Emergency Medicine, Endocrinologists, Gastroenterologists, Surgeons, Hematology Oncologists, Infectious Disease Specialists, Medical Oncologists, Nephrologists, Neurologists, Obstetrics/Gynecologists (OB/GYNs), Ophthalmologists, Orthopedic Surgeons, Pediatricians, Primary Care Physicians (General Practice, Family Practice and Internal Medicine), Psychiatrists, Pulmonologists, Radiologists, Rheumatologists and Urologists.
In addition to the data, clients receive strategic deliverables including research reports, client briefings, and access to the Manhattan Research analyst team to answer specific questions.
For additional product and subscription information, please visit http://www.manhattanresearch.com/products/Strategic_Advisory/ttp/
About Manhattan Research
Manhattan Research, a Decision Resources, Inc. company, is a leading market research and advisory services firm for global pharmaceutical and healthcare companies. For more information, visit http://www.manhattanresearch.com.
About Decision Resources, Inc.
Decision Resources, Inc. is a cohesive portfolio of companies that offers best-in-class, high-value information and insights on important sectors of the healthcare industry. Clients rely on this analysis and data to make informed decisions. Please visit Decision Resources, Inc. at http://www.decisionresourcesinc.com.