Though video detailing had a rocky start when it debuted a decade ago, recent physician online video adoption and satisfaction rates indicate that this channel is now a viable option for pharma, biotech, and device manufacturers. Manhattan Research's ePharma Physician® v8.0 study found that the majority of physicians who have engaged in online video meetings with a pharma sales rep or cell center report that they are satisfied with the experience.
As part of its ePharma Physician® market research and strategic advisory service, Manhattan Research releases a new analysis, "The Evolving Market for Video Detailing: Adoption, Market Potential, and Strategic Implementation." This report includes data and insights around the current state of physician video detailing adoption, demographics, behaviors, and satisfaction; market potential and future interests; delivery models and vendors; and strategic implementation best practices. The objective of the analysis is to provide pharma, biotech, and device manufacturers with the market data and analysis for justifying strategic investment in video detailing and adapting and planning for the future of the physician-sales and company rep relationship.
"Video detailing has finally re-emerged as a viable marketing and service option, prompting manufacturers to take another look at this channel to connect with physicians," said Monique Levy, Senior Director of Research at Manhattan Research and author of the analysis. "Video detailing users are some of the industry's most valuable and tech-savvy customers. Beyond being highly adept at navigating in a multichannel environment, video detailing users are more likely to write a larger volume of scripts and to have a higher weekly patient load than non-users of video detailing."
Analysis Outline
The Evolving Market for Video Detailing: Adoption, Market Potential, and Strategic Implementation
- Demand for Video Detailing Among U.S. Doctors
- Profile of Video Detailing Users
- Outlook
- Physician Demand
- Delivery Models and Vendor Overview
- Strategic Implementation
For an excerpt from the analysis and more information about its contents, please visit: http://www.manhattanresearch.com/products/Research_Modules/Physician/evolving-market-for-video-detailing-pharma.aspx
About ePharma Physician® v8.0
ePharma Physician® v8.0 was conducted via online survey methodology in Q2 2008 among 1,681 online practicing U.S. physicians. The study and advisory service has determined the leading online physician destinations based on the number of physician visitors as well as the content satisfaction of those who visit and provides in-depth analysis of top product and corporate pharmaceutical websites, health portals, online journal sites, specialty-specific sites, newsletters, society sites, physicians and Web 2.0, physician online communities, electronic detailing, Tablet PCs, online conferences, physician customer service portals, tech-enabled sales forces, physician CRM, and more. For more information: http://www.manhattanresearch.com/products/Strategic_Advisory/ePP/
ePharma Physician® v8.0 reveals the relevant market share and physician satisfaction for 300+ leading pharmaceutical product websites. Broad physician research can by segmented by 25 specialist groups.
About Manhattan Research
Manhattan Research, a Decision Resources, Inc. company, is a leading market research and advisory services firm for global pharmaceutical and healthcare companies. For more information, visit http://www.manhattanresearch.com.
About Decision Resources, Inc.
Decision Resources, Inc. is a cohesive portfolio of companies that offers best-in-class, high-value information and insights on important sectors of the healthcare industry. Clients rely on this analysis and data to make informed decisions. Please visit Decision Resources, Inc. at http://www.decisionresourcesinc.com.